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Author: admin

Just answer the question.

January 7, 2020 admin

The best business advice I ever received was to “Just answer the question.” No more, no less. Just answer what…

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Hubris . . . thy name is Marketing

July 23, 2019 admin

There was no denying that the collateral materials were absolutely stunning. They were a visual masterpiece of style and design.…

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Quit talking and start doing

May 1, 2019 admin

I’m one of  those people that likes to visualize the outcome. While that sounds like a good thing, at times…

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CCWW Easter Video

April 11, 2019 admin

Here’s a short video we created for the Community Church Without Walls promoting their Easter Sunday service to be held…

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Posted in: Content Marketing, Engagement, Social Media, Uncategorized

Giving Sales the Boot

February 18, 2019 admin

  I was reading an article from Marketing Week about “How Dr. Martens is engaging the consumer beyond the boot,”…

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Posted in: Branding, Engagement, Marketing Strategy Filed under: Advertising, Advertising Agency, Birmingham AL, Marketing, Marketing Agency, Marketing Consultant

Under Promise, Over Deliver

February 14, 2019 admin

  It seems like such an easy concept — under promise and over deliver. But all too often, we fail…

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Posted in: Marketing Strategy Filed under: Digital Advertising, Marketing

The Sole Purpose of Marketing

admin

When your agency goes on and on about engagement, or likes, or clicks, or shares, remind them of this principle…

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Posted in: Marketing Filed under: Marketing

5 Things To Consider When Creating Content

June 27, 2018 admin

Content Marketing is so prevalent nowadays there’s even some who are saying there’s too much of it.  Regardless, more and…

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Posted in: Uncategorized

“It can’t hurt . . . “

March 20, 2018 admin

  I always grind my teeth a bit when someone suggests, “we might as well try it . . .…

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Posted in: Uncategorized

How not to sell

February 27, 2018 admin

  Most days, I like to get my exercise by walking in one of our few remaining shopping malls. I…

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Posted in: Uncategorized Filed under: Marketing, Sales

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