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Tag: Marketing

Giving Sales the Boot

February 18, 2019 admin

  I was reading an article from Marketing Week about “How Dr. Martens is engaging the consumer beyond the boot,”…

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Posted in: Branding, Engagement, Marketing Strategy Filed under: Advertising, Advertising Agency, Birmingham AL, Marketing, Marketing Agency, Marketing Consultant

Under Promise, Over Deliver

February 14, 2019 admin

  It seems like such an easy concept — under promise and over deliver. But all too often, we fail…

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Posted in: Marketing Strategy Filed under: Digital Advertising, Marketing

The Sole Purpose of Marketing

admin

When your agency goes on and on about engagement, or likes, or clicks, or shares, remind them of this principle…

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Posted in: Marketing Filed under: Marketing

How not to sell

February 27, 2018 admin

  Most days, I like to get my exercise by walking in one of our few remaining shopping malls. I…

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Posted in: Uncategorized Filed under: Marketing, Sales

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