Skip to content
Rational Marketing & Communications – Making Marketing Make Sense
Rational Marketing & Communications - Making Marketing Make Sense
Making marketing make sense.
  • Home
  • Services
  • About Us
  • Thoughts and Ideas on Marketing
  • Contact Us

Month: February 2019

Giving Sales the Boot

February 18, 2019 admin

  I was reading an article from Marketing Week about “How Dr. Martens is engaging the consumer beyond the boot,”…

Continue Reading →

Posted in: Branding, Engagement, Marketing Strategy Filed under: Advertising, Advertising Agency, Birmingham AL, Marketing, Marketing Agency, Marketing Consultant

Under Promise, Over Deliver

February 14, 2019 admin

  It seems like such an easy concept — under promise and over deliver. But all too often, we fail…

Continue Reading →

Posted in: Marketing Strategy Filed under: Digital Advertising, Marketing

The Sole Purpose of Marketing

admin

When your agency goes on and on about engagement, or likes, or clicks, or shares, remind them of this principle…

Continue Reading →

Posted in: Marketing Filed under: Marketing

Recent Posts

  • Just answer the question.
  • Hubris . . . thy name is Marketing
  • Quit talking and start doing

Recent Comments

    Archives

    • January 2020
    • July 2019
    • May 2019
    • April 2019
    • February 2019
    • June 2018
    • March 2018
    • February 2018
    • November 2017
    Copyright © 2025 Rational Marketing & Communications - Making Marketing Make Sense